the new core collection

wear me out

pre-order the bra + boxer set today

shop CORE

core

core not
basic.

the set you'll live in, morning to night

pre-order the set before october 30, get a limited artist design included (worth up to £30)

last chance

get your cheeks on these collabs before they’re gone forever

view all

ok, you’re obsessed.

the softest lace i’ve ever worn. no vpl. the cheek is now the first underwear i go to, day in, day out.
lauren b. · verified buyer
the loveliest, comfiest pants i’ve ever tried. i love receiving them like a little surprise treat for myself.
beth h. · verified buyer
cute and sexy and unique. always feel great wearing them. such a treat receiving my subscription.
xuanlin t. · verified buyer
so comfy, i look forward to the delivery every time. the quality hasn’t dropped as they’ve grown.
emily t. · verified buyer
the designs, the quality, the general fun vibes of getting something nice in the mail. couldn’t recommend more.
casey l. · verified reviewer
@the___cheek