ABOUT US
Somewhere along the way, women's underwear was forced to pick a side.
Comfortable pairs made to say nothing and dutifully get you through the day.
Or - the special pairs. Colour! Pattern! Sparkles! Suddenly nothing is off the cards. They're designed to be taken off (ideally the sooner the better).
But why should our most exciting pieces be saved? What if we want to wear underwear every day that makes us feel hot and dare we say *whispers* ... comfortable too?
We know your cheeks deserve better, so we started THE CHEEK.
Underwear you'll reach for first every time, designed in limited drops by our favourite artists - to set the tone of your day and keep up with whatever it turns into.
Join the ride and find your new favourite pair, while stock lasts.
THE FOUNDER
THE CHEEK is a brand by Imogen Beschi.
She spent her spare time discovering new independent designers and artists, but surprisingly little time on her underwear. It was an afterthought she accepted - fun or comfy, sexy or functional.
Until she didn't.
Slowly, step by step, and driven by the motivation that there must be a better way, THE CHEEK was born.
2 years in the making and 2 years out in the world, working alongside her favourite artists.
The goal is simple: create underwear that brings joy to everyone it touches, from the people making it to the cheeks wearing it.
WHAT GETS US GOING?
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COMFORT MEETS DESIGN
from your first plan of the day to whatever happens next, we're creating designs you'll reach for on Monday morning, Friday night and everything in between.
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CONSCIOUS CHOICES
From carefully chosen fabrics to small limited runs and reduced packaging, we're always looking for ways to minimise waste and make pieces designed to last.
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COLLABORATION
MEET THE PARTNERSEach drop is a limited run designed by our favourite artists, bringing their art to life through a different canvas.
