ABOUT THE CHEEK

A new London-born underwear subscription, with every drop designed in collaboration with a different independent brand.

Putting on underwear can be one of the first things we do each day. But babe - how often do you look at your underwear and feel uninspired - even if it's only you that will see them?

We created THE CHEEK because we know there’s a better way to inject new underwear into your drawer, that helps you discover the hottest rising brands and creatives shaping their industries from the bottom up.

JOIN THE MOVEMENT - IT'S SEXY, COMFY AND FUN.

WHAT GETS US GOING?

  • ICONIC DESIGNS

    With quality breathable fabric and ultra-flattering silhouettes, our signature designs are the ultimate blend of sexiness and comfort. Because who said you had to choose?

  • CONSCIOUS CHOICES

    From recycled fabrics to reduced packaging and a small batch subscription model, we're learning along the way but every decision we make is with social good and sustainability in mind.

  • INDEPENDENCE

    Spotlighting independents is our core mission. Each drop is an embodiment of their brand, created within our iconic knicker designs.

    MEET THE PARTNERS