ABOUT THE CHEEK

A new London-born underwear subscription, with every drop designed in collaboration with a different independent brand.

Putting on underwear can be one of the first things we do each day. But how often do you look at your underwear and feel uninspired - even if it's only you that will see them?

We created THE CHEEK because we don't believe comfy underwear should be boring. THE CHEEK celebrates the hottest creatives shaping their industries from the bottom up.

JOIN THE MOVEMENT - IT'S SEXY, COMFY AND FUN.

WHAT GETS US GOING?

  • ICONIC DESIGNS

    With quality breathable fabric and flattering silhouettes, our signature designs are the ultimate blend of sexiness and comfort. Because who said you had to choose?

  • CONSCIOUS CHOICES

    From recycled fabrics to reduced packaging and a small batch model, we're learning along the way but every decision we make is with social good and sustainability in mind.

  • INDEPENDENCE

    Spotlighting independents is our core mission. Each drop is an embodiment of their brand, telling their story in underwear-form.

    MEET THE PARTNERS