about us
somewhere along the way, underwear decided to pick a side.
comfy pairs made to say nothing and get you through the day.
or the special pairs. colour! pattern! exciting design! suddenly nothing is off the cards. they’re made to be taken off (the sooner the better).
but why should our most exciting pieces be saved? and what if we want to wear underwear every day that makes us feel hot and dare we say *whispers*... comfortable too?
we know your cheeks deserve better, so we started THE CHEEK.
underwear you’ll reach for first every time, made to set the tone of your day and keep up with whatever it turns into.
the founder
THE CHEEK is a brand by imogen beschi.
she spent her spare time looking for new independent designers and artists, but surprisingly little time on her underwear.
it was an afterthought she accepted - fun or comfy, sexy or functional.
until she didn’t.
driven by the motivation that there must be a better way, THE CHEEK was born.
the goal is simple: create underwear that brings joy to everyone it touches, from the people making it to the cheeks wearing it.
comfort meets design
from your first plan of the day to whatever happens next, we want our designs to be the pair you reach for on a monday morning, friday night and everything in between
conscious choices
from carefully chosen fabrics to small runs and reduced packaging, we’re always looking for new ways to reduce our impact and make pieces designed to last through the years
collaboration
we love celebrating artists in all their forms, from collaborating on limited designs to featuring them in our campaigns, we are constantly inspired by independent creatives